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Overview

Langchu Light collaborates closely with interior designers and architects to create unique, artistic, and custom lighting fixtures for hospitality, residential, and commercial projects. Founded in 2015 and spanning over 1,000+ successful projects across Asia, they provide end-to-end lighting design solutions—from sketches and renderings to prototyping and full-scale manufacturing

What I Delivered

Brand-aligned web structure & layout: Crafted navigation and pages that underscore Langchu’s expertise in design collaboration and bespoke craftsmanship.

Visual-first UI: Prioritized large, detailed visual samples of lighting installations to highlight material textures and spatial impact.

Service showcase sections: Featured full workflow descriptions—designer consultation, technical drawings, prototyping, mass production—paired with strongct visuals.

Client testimonial section: Highlighted feedback from high-profile hospitality clients (e.g., Cordis Hotel Shanghai, Sol37 Restaurant) to reinforce reliability and aesthetic excellence.

Technical content modules: Explained design process steps, certifications (CE, ISO, UL, LM-80), and manufacturing capacity (36,000 m² facility, 310+ specialists) to build trust.

Responsive & fast performance: Ensured all pages—including image-heavy galleries—loaded swiftly and looked great on devices.

Lead conversion tools: Integrated clear CTAs and a streamlined “Speak with a Designer” form, prompting users to start custom-lighting projects with a 20% first-order offer.

Result & Impact

• Boosted Inquiry Rates: Clear, compelling visuals and process transparency led to stronger interest from architects and clients.
• Enhanced Credibility: Certification details, facility stats, and testimonials provided a professional, trustworthy brand presence.
• Improved Operational Flexibility: CMS-enabled updates mean new project showcases, certifications, and promotions can be published quickly.